TITLE

THE LAND OF OPPORTUNITY?

AUTHOR(S)
Benady, David
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the market penetration of foreign products in the U.S. Launch of Unilever on the Axe range Lynx brand; Total loss of WH Smith in the U.S. market; Barriers to entry in the U.S. market.
ACCESSION #
7376017

 

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