TITLE

City & Guilds' bid to beat the old school

AUTHOR(S)
Charles, Gemma
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the search of City & Guilds for an advertising agency to modernize the image of the education body in Great Britain. Problem encountered by the education body; Key education drive of the British government; Proportion of people gaining a City & Guilds certificate.
ACCESSION #
7375461

 

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