TITLE

The UK's love of cars is driving outdoor media

AUTHOR(S)
Mansell, Nigel
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of television advertising on outdoor media in Great Britain. Decrease on television viewership; Percentage decrease on the proportion of commercial radio listeners; Effectiveness of out-of-home advertising.
ACCESSION #
7375202

 

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