TITLE

Planning it right down the middle

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the performance of the media agency Naked in Great Britain. Creation of strategic communications for Hutchison; Information on the media planning strategy for Honda; Factors contributing the success of the agency.
ACCESSION #
7375138

 

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