Smirnoff agrees deal to be first sponsor of hit C4 series Faking It

September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p12
Trade Publication
Reports the broadcast sponsorship agreement between the Smirnoff and Faking It series of Channel 4 in Great Britain. Information on the first episode of the series; Coverage of the broadcast sponsorship; Features of the series.


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