Smirnoff agrees deal to be first sponsor of hit C4 series Faking It
- Dubble sponsors Comic Relief Big Brother special. Brech, Poppy // Marketing (00253650);3/8/2001, p1
Reports that Dubble, the chocolate bar endorsed by Comic Relief and Fair Trade, will sponsor the 'Celebrity Big Brother' TV show on Channel 4 in Great Britain.
- Carlton hunts sponsor for Peak Practice. // Marketing Week;10/28/1999, Vol. 22 Issue 39, p12
Reports on Great Britain-based Carlton TV's search for a corporate sponsor for the television program `Peak Practice.' Background on the program.
- Survivor sponsor Macleans looks to have the best deal. Smith, Craig // Marketing (00253650);5/24/2001, p23
Comments on toothpaste company Macleans' sponsorship deal with Great Britain-based television network ITV for the reality television program 'Survivor' as of May 24, 2001. Risk taken by Macleans in deciding to sponsor the program.
- Vizzavi ties with Pop Idols in Pound 2m sponsorship first. Brech, Poppy // Marketing (00253650);7/26/2001, p1
Announces the televisions sponsorship debut of Vizzavi, the Internet portal joint-owned by Vodapone and Vivendi. Deal to back 'Pop Idols' on ITV; Value of the deal; Format of the series.
- Distributor Reels in Business with "BattleBots". // Electrical Wholesaling;Jul2002, Vol. 83 Issue 7, p10
Reports the sponsorship of the television airing of BattleBots by Bucklesï¿½Smith. Details on the passion of the company for robotics; Concept of the program; Commercialization of various types of robots.
- Tacos or diamonds? Ephron, Erwin // MediaWeek;09/21/98, Vol. 8 Issue 35, p18
Focuses on the advantages and disadvantages of sponsorship of television programs for companies. Assumptions made by companies involved in sponsorship; Biggest flaw of sponsorship as a strategy; Television sponsorship as a waste of money.
- C4 starts 10m British pound bidding war... Benady, David // Marketing Week;10/12/2000, Vol. 23 Issue 37, p7
Reports that Great Britain's Channel 4 has set into motion a four-million pound bidding competition for corporate sponsorship for three of its most successful Friday night television series. Comedy 'Frasier'; Dramas 'Ally McBeal' and 'ER.'
- The Times set to back C4's cricket in cut-price deal. Mason, Tania // Marketing (00253650);5/9/2002, p1
Reports the business deals of The Times newspaper to sponsor a television program of Channel 4 in Great Britain.
- A Break for Good News. Moyers, Bill // Extra!;Nov2012, Vol. 25 Issue 11, following p15
The article offers information on the corporate sponsors of the television programs in the U.S.