Naked/Starcom bag £60m Honda

Barrett, Lucy
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p12
Trade Publication
Reports the transfer of the media planning and buying business of Honda Motor Co. to the Naked and Starcom Motive agencies in Great Britain. Information on the media review of the company; Comments of Honda project leader Chris Brown on the advertising performance of Wieden & Kennedy; Decrease on the car sales.


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