TITLE

MyTravel starts £6m ad trawl

AUTHOR(S)
Jonhson, Branwell
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the search of MyTravel retail division for an advertising agency to handle the £6 million advertising business in Great Britain. Strapline on the television campaign created by Clear Marketing; Information on the rebranding effort of the company; Creation on the introduction of the MyTravel brand.
ACCESSION #
7374974

 

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