MyTravel starts £6m ad trawl

Jonhson, Branwell
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p11
Trade Publication
Reports the search of MyTravel retail division for an advertising agency to handle the £6 million advertising business in Great Britain. Strapline on the television campaign created by Clear Marketing; Information on the rebranding effort of the company; Creation on the introduction of the MyTravel brand.


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