Kerry Foods seeks agency for relaunch of Mattessons meat

September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p10
Trade Publication
Reports the search of Kerry Foods for an advertising agency to handle the relaunch of Mattessons meat range in Great Britain. Advertising performance of McCann-Erickson; Television campaign for the product; Acquisition plans of the company.


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