TITLE

Kerry Foods seeks agency for relaunch of Mattessons meat

PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the search of Kerry Foods for an advertising agency to handle the relaunch of Mattessons meat range in Great Britain. Advertising performance of McCann-Erickson; Television campaign for the product; Acquisition plans of the company.
ACCESSION #
7374968

 

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