TITLE

Lowe in shock exit from £41m Orange business

AUTHOR(S)
Furness, Victoria
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the resignation of advertising agency Lowe on the business deal with Orange in Great Britain. Factors contributing the resignation of Lowe; Denial on the involvement of Orange marketing director Jeremy Dale on the resignation of Lowe; Information on the rebranding campaign of Dale at ITV Digital.
ACCESSION #
7374964

 

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