Lowe in shock exit from £41m Orange business

Furness, Victoria
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p10
Trade Publication
Reports the resignation of advertising agency Lowe on the business deal with Orange in Great Britain. Factors contributing the resignation of Lowe; Denial on the involvement of Orange marketing director Jeremy Dale on the resignation of Lowe; Information on the rebranding campaign of Dale at ITV Digital.


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