TITLE

Soreen brand to appear on cereal bars

PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plan of the malt loaf brand Soreen to launch a brand extension in cereal bar market in Great Britain. Schedule for the presentation of sample bars to the trade; Marketing aspect of the bar; Advertising agencies to handle the product launching.
ACCESSION #
7374571

 

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