ASA raps Lever Fabergé over Persil Non-Bio claim

Singh, Sonoo
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p8
Trade Publication
Reports the judgment of the Advertising Standards Authority on the advertising claim of Lever Fabergé on the Persil Non-Bio detergent brand in Great Britain. Comparison on the performance of the product with other detergents; Role of advertisers on the promotion of the product; Main ingredients of the product.


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