Cosmosair bypasses travel agents with direct mail brochure

September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p7
Trade Publication
Reports the launch of Cosmosair on the direct mail brochure Cosmos Selection in Great Britain. Objectives on the introduction of the brochure; Contents of the brochure; Comments of sales and marketing director David Burdon on the direct mail initiative.


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