TITLE

Beverage Brands to create WKD variant

PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launch of the vodka-based WKD premium packaged spirit WKD Silver of Beverage Brands in Great Britain. Objectives of the launch; Budget allocation for the launch; Information on the television advertising campaign for the brand.
ACCESSION #
7374166

 

Related Articles

  • Flavored vodkas bloom. Miller, Hilary S. // Beverage Industry;Feb95, Vol. 86 Issue 2, p22 

    Features increasing demand for flavored vodkas. Information about various brands of flavored vodka; Information about two leading companies making flavored vodka, Finlandia Arctic Cranberry and Stolichnaya.

  • Scholz & friends to publicise launch of black vodka brand.  // Campaign;03/06/98, Issue 10, p5 

    Presents information on the company Scholz & Friends launching the worlds first black vodka which is backed by ...1million from Blavod. Details on Blavod and its product; Information on the advertisement campaign; Indication of the creative team behind the campaign.

  • Boot up, access the Absolut ad & art museum.  // Brandweek;3/14/94, Vol. 35 Issue 11, p5 

    Reports on Absolut vodka's offer of a diskette program called Absolut Museum that allows consumers to browse through different Absolut advertisements and artwork on computer. Price of the disk set; Offer of the diskette via toll-free number with advertisements from TBWA appearing in general...

  • Beverage Brands boosts WKD spend to £18m.  // Marketing Week;1/31/2002, Vol. 25 Issue 5, p6 

    Reports investments of Beverage Brands for its beverage brand WKD to boost market share in Great Britain. Utilization of the investment television and other advertising medium; Increase in the demand of WKD; Identification of advertising agencies handling the ad campaign.

  • Finlandia's antler dance.  // Beverage World;Jan1995, Vol. 114 Issue 1583, p16 

    Describes the cocktail glass developed by Finlandia to promote its vodkas. Photograph of the glass.

  • Now let's drink the little suckers.  // Adweek Western Edition;11/7/94, Vol. 44 Issue 45, p4 

    Describes advertisements for Finlandia's cranberry-flavored vodka. `Nasty-looking' type featured with a frozen bottle of vodka in magazine ads.

  • Smirnoff Black gets royal launch.  // Advertising Age;6/5/1995, Vol. 66 Issue 23, p4 

    Reports on the launching of Smirnoff Black vodka in nine states by Heublein. Interactive ads for the vodka.

  • ABSOLUT-LY LOCAL.  // Brand Packaging;Jul2010, Vol. 14 Issue 6, p8 

    The article offers information on the launch of the limited edition Absolut Brooklyn 1Liter bottles of Absolut Vodka.

  • Sidewalk vodka shots. Howard, Lucy; Van Boven, Sarah // Newsweek;11/20/1995, Vol. 126 Issue 21, p8 

    Informs that, in the fall 1995 in Moscow, sales of 80-proof Russian vodka being swallowed from 60-cent clear plastic `shot' cups, with aluminum foil peel-back lids, are taking off. The cups being available from kiosks and markets.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics