TITLE

Fiat hires UK marketing chief for Alfa Romeo

PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the appointment of Robert Frost as marketing director for the Alfa Romeo luxury car brand of Fiat Auto in Great Britain. Career history; Information on the restructuring of the company; Plans for cost savings and consolidation.
ACCESSION #
7374159

 

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