Unilever plans global haircare brand launch

Singh, Sonoo
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p6
Trade Publication
Reports the plan of Unilever for the global launch of Dove haircare. Information on the launch of Dove shampoo and conditioner; Advertising and marketing campaign for the product; Amount invested in revamping Organics and Timotei.


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