P&G in price hike climbdown

Singh, Sonoo
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p5
Trade Publication
Reports the postponement on the plan of Procter & Gamble to increase the prices of detergent brands in the Great Britain. Percentage increase for Ariel, Daz and Fairy brands; Factors contributing the postponement; Comments of retailers on the price hike proposal.


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