TITLE

Aces high over loyalty schemes

PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the rivalry of supermarket chains Nectar and Air Miles in Great Britain. Launch on the loyalty scheme Great Air Miles Giveaway of Air Miles; Effects of the discontinuation of the incentive contract on the supermarket chain; Objectives of the Great Air Miles Giveaway program.
ACCESSION #
7374122

 

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