Aces high over loyalty schemes

September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p3
Trade Publication
Focuses on the rivalry of supermarket chains Nectar and Air Miles in Great Britain. Launch on the loyalty scheme Great Air Miles Giveaway of Air Miles; Effects of the discontinuation of the incentive contract on the supermarket chain; Objectives of the Great Air Miles Giveaway program.


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