Michigan Rep. Criticizes CDC Ads

Melillo, Wendy
September 2002
Adweek New England Edition;9/16/2002, Vol. 39 Issue 37, p36
Trade Publication
Deals with the criticisms of Michigan Representative Carolyn Kirkpatrick to the youth advertising campaign of the U.S. Centers for Disease Control and Prevention for the promotion of healthy lifestyles. Concerns of Kirkpatrick on the intended audience of the campaign; Arguments over the media exposure strategy of the promotion.


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