TITLE

Michigan Rep. Criticizes CDC Ads

AUTHOR(S)
Melillo, Wendy
PUB. DATE
September 2002
SOURCE
Adweek New England Edition;9/16/2002, Vol. 39 Issue 37, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the criticisms of Michigan Representative Carolyn Kirkpatrick to the youth advertising campaign of the U.S. Centers for Disease Control and Prevention for the promotion of healthy lifestyles. Concerns of Kirkpatrick on the intended audience of the campaign; Arguments over the media exposure strategy of the promotion.
ACCESSION #
7372323

 

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