TITLE

ITV's collaboration on its marketing is the logical strategy

AUTHOR(S)
Beale, Claire
PUB. DATE
August 2002
SOURCE
Campaign;8/23/2002, Issue 33, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the plan of ITV companies to collaborate their marketing and programming strategies in Great Britain. Views of advertisers on cooperation; Speculation on ITV sales; Plan of ITV companies to split airtime sales.
ACCESSION #
7368588

 

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