TITLE

Chinese mail out

PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on China's program of using e-mail and traditional post to send messages. Sending of messages via e-mail to the post office, which will then print them out and send them to the intended recipients; Lessons that British Post Office head Allan Leighton can learn from the program.
ACCESSION #
7360347

 

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