TITLE

Message in a bottle

PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a study by AC Nielsen which shows the increasing popularity of premium packaged spirits (PPS) in Great Britain. Competition with the traditional British favorites of lager and wine; Increase in consumer knowledge about wines; Top ten brands for value in the period ending November/December 2001.
ACCESSION #
7360340

 

Related Articles

  • NOTHING TO SNIFTER AT.  // Brandweek;5/6/2002, Vol. 43 Issue 18, p24 

    Reports the result of a survey on the preferred alcoholic beverages of different kinds of consumers in the U.S. Rhythm and Blues concert attendees; Extreme sports participants; Golfers and hunters; Snow skiers; Symphony attendees; Comedy clubgoers.

  • LAST CALL. HEMPHILL REEDER, NINA // Ebony;Sep2015, Vol. 70 Issue 11, p62 

    The article discusses changes in preferences in alcoholic beverages from the early 2000s to 2015 including cranberry-based vodka cocktail cosmos to wine, Long Island iced tea to low-calorie drinks such as gimlet and Hennessy soda chaser to fresh ingredients for own liquor.

  • chinwag:Spirited Quality. Chin, Thomas // Food Service;Nov2008, Vol. 6 Issue 10, p48 

    The article emphasizes the sophistication of the drinking behavior of people in the U.S. The author claims that people know and appreciate flavour, and that more patrons are preferring better-quality brands. The characteristics of high-end spirit brands include coming from a particular or single...

  • US: Millennials blur category lines as alcohol volumes dip - figures. Morton, Andy // Aroq - Just-Drinks.com (Global News);3/17/2014, p9 

    The article discusses the "2014 State of the Industry Report" released by Technomic on March 13, 2014. The report showed that the total alcoholic beverage volumes in the U.S. dipped in 2013, with beer decline driving the overall 1 percent drop, to 7.6 billion gallons. It also informs that...

  • Thirst for change. Brager, Danny // Progressive Grocer;5/15/2007, Vol. 86 Issue 7, p30 

    The article cites the trends in the alcoholic beverage industry. It says that the consumers' shift toward drinking better pushed the growth of premium alcoholic beverages as imported beer was up by 11.6% for the 52 weeks ending January 13, 2007, craft beers by 17.7% and ultrapremium brands by...

  • Quality Alcohol More Popular. A. R. // Warsaw Voice;Mar2015, Issue 3, p40 

    The article discusses the results of a survey conducted by consulting firm KPMG revealing the change in the Polish market for alcoholic beverages, as influenced by three key consumer trends. Topics mentioned include the preference of a growing number of Poles for quality products and brands, and...

  • From the Editor. Neelamegham, S. // Journal of Marketing & Communication;Jan-Apr2013, Vol. 8 Issue 3, p2 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the consumer choice of a bathing soap brand, advertising of alcoholic beverages and customer experiences in the retail industry.

  • Budgeting Promotional Packaging. Bellas, Michael C. // Beverage World;4/15/2008, Vol. 127 Issue 4, p85 

    The author discusses his views on budgeting promotional packaging of alcoholic beverages in the U.S. He believes that packaging is becoming an important key to building sales growth. He also adds that new packaging trends give the consumer new reason to re-evaluate and select a product they...

  • Drinks body bans fcuk Spirit vodka. Mason, Tania // Marketing (00253650);5/22/2003, p2 

    Fcuk Spirit, the vodka drink marketed by Matthew Clark Brands under licence from French Connection UK, is to be eliminated following a ruling that the name appeals primarily to under-18s. The Portman Group's independent complaints panel came to the decision after its research revealed that more...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics