TITLE

Kids with pulling power

PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on 'The ChildWise Monitor Report 2002,' which outlines key trends in the media and purchasing behavior of children in Great Britain. Finding that children multitask to incorporate new media, short messaging service (SMS) and the Internet at the same time; Greater likelihood that boys will have a television, video or games console in their own rooms.
ACCESSION #
7360339

 

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