Kids with pulling power

July 2002
Brand Strategy;Jul2002, Issue 161, p36
Trade Publication
Focuses on 'The ChildWise Monitor Report 2002,' which outlines key trends in the media and purchasing behavior of children in Great Britain. Finding that children multitask to incorporate new media, short messaging service (SMS) and the Internet at the same time; Greater likelihood that boys will have a television, video or games console in their own rooms.


Related Articles

  • Targeting the Family's Chief Tech Officer. Kaplan, David // Adweek Eastern Edition;6/16/2003, Vol. 44 Issue 24, p8 

    On June 6-8, a global agency sent some top executives to the Copperhood Inn and Spain Shandaken, New York, to spend the weekend chatting with 17 teenagers and tweens, and 14 parents. The weekend retreat was part of Euro's drive to understand what technology kids use, how those products change...

  • Cool for kids. Jones, Morag Cuddeford // Marketing Week;7/5/2012, Vol. 35 Issue 25, p22 

    The article discusses the results of studies that analyze what makes a brand popular with eight-to-14-year-old consumers. Topics include a discussion of successful marketing campaigns aimed at children, including entertainment park Legoland, toy retailer The Entertainer, and online game Moshi...

  • Nader group: Industry using kids to get to parents' $$. Gibbs, Colin // RCR Wireless News;8/1/2005, Vol. 24 Issue 31, p1 

    Reports on the launch of a campaign urging the U.S. Congress to investigate the increasing marketing trends targeting young consumers as the next growth market for the telecommunication industry organized by the nonprofit group Commercial Alert. Disadvantages of cellular telephones to children;...

  • Kids as consumers.  // Futurist;Jan/Feb94, Vol. 28 Issue 1, p49 

    Focuses on the Skippies, or School-aged Kids with Purchasing Power, as a profitable demographic group. Food as prime focus of young shoppers, according to `The Food Channel' newsletter; Trend of children's eating of healthy foods.

  • Kids as...big busine$$. Reese, Shelly // Education Digest;Mar1997, Vol. 62 Issue 7, p49 

    Focuses on the growing recognition of the power of children in the United States as consumers. Estimates of the child market segments; Children's influence on their parents' buying decisions; Controversy generated by in-school marketing campaigns; Questions on the educational value of...

  • Here's to the next generation of big spenders. Schultz, Jackie // Paperboard Packaging;Jan94, Vol. 79 Issue 1, p4 

    Discusses various aspects of children as consumers. Impact of television commercials on children; Spending habits of children; Dependence on parents.

  • Kapow--it's your wallet!  // Australia's Parents;Oct95, Issue 88, p91 

    Focuses on the entertainment industry's increasing emphasis on children consumers. Popular motion pictures for children; Strong sales of products used in the promotion of the films; Increasing amount spent by parents for their children.

  • Finding out what children buy. Chin, Elizabeth // Faces;Oct93, Vol. 10 Issue 2, p9 

    Discusses the children as consumers in Edgeview, New Haven, Connecticut. Consumer-related activities of children; Ownership of a small number of toys; Ownership of Sega Genesis and Nintendo; Sensitivity of children over asking money; Children as methodical and efficient shoppers.

  • Kids are savvy, affluent consumers who retailers should court. Setlow, Carolyn E. // Discount Store News;9/15/97, Vol. 36 Issue 18, p20 

    Scrutinizes children as consumers. Areas where kids have considerable input; Overview of a survey on the categories wherein children make their own purchase decisions.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics