TITLE

Losing out on sponsorship

AUTHOR(S)
Stobart, Ben
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for brands to integrate their sports sponsorships with promotions. Importance of getting connected with the target market; Advantages of a simple, consumer-focused promotion over 'buy-one-get-one-free' programs; Effective utilization of all elements of an integrated campaign.
ACCESSION #
7360337

 

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