TITLE

Pinning your colours

AUTHOR(S)
Irvine, Jacqueline
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the European Court of Justice's consideration of whether football teams can use registered trademarks in their name and logos to prevent other persons producing and selling such merchandise. Case brought by Arsenal Football Club PLC against a person who sold football souvenirs and memorabilia without Arsenal's permission; Distinction between using a trademark as a trademark and using it for other purposes.
ACCESSION #
7360335

 

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