Pinning your colours

Irvine, Jacqueline
July 2002
Brand Strategy;Jul2002, Issue 161, p34
Trade Publication
Discusses the European Court of Justice's consideration of whether football teams can use registered trademarks in their name and logos to prevent other persons producing and selling such merchandise. Case brought by Arsenal Football Club PLC against a person who sold football souvenirs and memorabilia without Arsenal's permission; Distinction between using a trademark as a trademark and using it for other purposes.


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