Globalisation--Phase 2

Barham, Nick
July 2002
Brand Strategy;Jul2002, Issue 161, p32
Trade Publication
Calls for brand owners to view globalization as an opportunity to understand and respond to cultural differences with creative ideas. Ways in which more countries are getting better at exporting their creative culture through brands and entertainment; Role of brands in redefining how the idea of globalization is viewed; Globalization's enabling of the exchange of brands.


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