A confusion of tongues

Ross, Jason
July 2002
Brand Strategy;Jul2002, Issue 161, p32
Trade Publication
Discusses the effect of instant messaging (IM) on brand communication and advertising. Opportunities that IM channels create for brand builders; Need for the establishment of a global IM standard; Ways in which IM touches on the issues of privacy, child protection and transparency; Reasons for antipathy to IM advertising.


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