TITLE

A confusion of tongues

AUTHOR(S)
Ross, Jason
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the effect of instant messaging (IM) on brand communication and advertising. Opportunities that IM channels create for brand builders; Need for the establishment of a global IM standard; Ways in which IM touches on the issues of privacy, child protection and transparency; Reasons for antipathy to IM advertising.
ACCESSION #
7360326

 

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