TITLE

Building social contracts

AUTHOR(S)
Bishop, Linda
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Calls for brand managers in Great Britain to set higher ethical standards. Percentage of the British population believing they can make a difference to how responsibly a company behaves; Corporate social responsibility's involvement of companies acting in ways that enhance quality of life; Advertising and marketing campaigns being aggregated under the banner of ethical consumerism.
ACCESSION #
7360317

 

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