Building social contracts

Bishop, Linda
July 2002
Brand Strategy;Jul2002, Issue 161, p30
Trade Publication
Calls for brand managers in Great Britain to set higher ethical standards. Percentage of the British population believing they can make a difference to how responsibly a company behaves; Corporate social responsibility's involvement of companies acting in ways that enhance quality of life; Advertising and marketing campaigns being aggregated under the banner of ethical consumerism.


Related Articles

  • When does creativity become deception? Davidson, Kirk // Marketing News;9/23/96, Vol. 30 Issue 20, p12 

    The article focuses on ethics in advertising. As traditional media, such as, newspapers, magazines, television, radio, billboards and like become ever more saturated with advertising and as consumers become ever more resistant, marketing managers search for new, creative ways to promote their...

  • 12. Marketing Management. Regan, William J.; Spencer, Ulric M.; Peters, William S.; Gross, Walter; Wright, John S. // Journal of Marketing;Oct66, Vol. 30 Issue 4, p88 

    The article presents abstracts of articles related to marketing management appearing in various periodicals. Articles abstracted include "Technology and Manpower Utilization in Distribution Agencies," F. T. Malm, appearing in the winter 1966 issue of "California Management Review," "What Is This...

  • Ad agencies unite in bid to level the pitch. Barrett, Lucy // Marketing Week;1/29/2004, Vol. 27 Issue 5, p21 

    Details several unfavorable practices of advertisers and marketing executives toward advertising agencies in Great Britain. Failure of recognizing the extent of work and effort made by the agency; Role of business consultants in improving the business practice of advertisers; Move of several...

  • Marketing Pitfalls. Harris, Michael // Sales & Service Excellence Essentials;Jan2005, Vol. 5 Issue 1, p11 

    Discusses challenges in marketing ethics. Advantage of communication between the marketing vice president and other functions; Importance of public relations; Information on the use of automation tools in marketing.

  • Study suggests ethical awareness is greater among marteters than financial, production vice presidents.  // Marketing News;6/10/1983, Vol. 17 Issue 12, p11 

    The article highlights the findings of a study in the U.S. regarding ethical awareness among marketers, financial and production vice presidents. It is said that the study suggests that marketing executives exhibit greater ethical beliefs and personal values than finance and production...

  • Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researcher and Educators. Murphy, Patrick E. // Journal of Business Ethics;Jan99 Part 1, Vol. 18 Issue 1, p107 

    This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues--integrity, fairness, trust, respect and...

  • Education/professional development. A. E. // Marketing News;1/15/2006, Vol. 40 Issue 1, p16 

    The article presents an outlook for the field of marketing education and professional development in the U.S. in 2006. Using database marketing and data mining, marketing students will be more prepared to link customer behavior and targeted marketing practices. In addition, classroom practices...

  • Gender Differences in Ethics Judgment of Marketing Professionals in the United States. Lund, Daulatram // Journal of Business Ethics;Feb2008, Vol. 77 Issue 4, p501 

    This empirical investigation reexamines the impact of gender on ethics judgment of marketing professionals in a cross-section of firms in the United States. In the study, gender differences in ethics judgment focus on decisions in the context of marketing-mix elements (product, promotion,...

  • Marketing execs asked to observe code of ethics.  // Marketing News;3/20/1981, Vol. 14 Issue 19, p15 

    Focuses on the advantages of the development of the Minnesota Project on Corporate Responsibility program according to the program's director Donald Imsland during a meeting of the American Marketing Association's University of Wisconsin-River Falls Chapter. Role of marketing executives in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics