Technology shifts a gear

Winter, Gavin
July 2002
Brand Strategy;Jul2002, Issue 161, p29
Trade Publication
Examines technological opportunities for automotive brands in Europe. Impact of pending changes to the European Union Block Exemption Law; Strategies used by manufacturers to harness the Internet to reduce cost from the supply chain; Benefits offered by online exchanges; Ways in which flexible production processes will allow consumers to specify precisely the car they want.


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