Driving sales to women

Mortimer, Ruth
July 2002
Brand Strategy;Jul2002, Issue 161, p28
Trade Publication
Analyzes whether car brands in Great Britain are appealing to women drivers. Survey by Claritas showing that reliability is the key selling point for women; Manufacturers' appeal to women with their brands by adapting the whole buying experience; Evidence that positioning car advertising to ensure they appeal to the female market has been shunned in favor of new techniques.


Related Articles

  • British car makers court women buyers. Martin, Michele // Adweek Western Edition;8/1/94, Vol. 44 Issue 31, p14 

    Reports on British carmakers' use of advertisements designed to target women consumers. Reasons for the marketing shift; Rover Metro's advertising campaign.

  • Automakers learn better roads to women's market.  // Marketing News;10/12/1992, Vol. 26 Issue 21, p2 

    The article reports that automakers are using new marketing strategies to attract women automobile buyers. Women bought 49% of all new cars sold in the U.S., compared with 36% a decade ago. The figure is expected to keep rising, especially in trucks and luxury cars, where women only account for...

  • Marketers' task: Create 'tribes' of cheerleaders. Connelly, Mary; Geist, Laura Clark // Automotive News;1/22/2007, Vol. 81 Issue 6239, p37 

    The article reports that participants on a marketing panel at the Automotive News World Congress said that automotive marketers must target their messages at groups whose members will become brand advocates. Andrea Hoffman, CEO of Diversity Affluence, said auto marketers can connect more deeply...

  • Subaru, GMC top push to win over women. Rickard, Leah // Advertising Age;4/3/1995, Vol. 66 Issue 14, pS-24 

    Reports on the challenge to American auto marketers in the understanding of women as consumers. Highlighting of females in advertising campaigns of automobiles. INSET: PROFILE: WOMEN.

  • Subaru, GMC top push to win over women. Rickard, Leah // Automotive News;4/3/1995, Vol. 69 Issue 5598, pS-24 

    Discusses the demographic profile of women consumers with emphasis on their buying attitude towards automobiles. Market share of women in the total United States car sales as cited by market researcher J.D. Power & Associates; Projected market share of women in all car purchases by the year...

  • More than marketing.  // Automotive News;3/3/1997, Vol. 71 Issue 5702, p12 

    Opinion. Examines the need for vehicle manufacturers to cater to the female customer. Need for male dominated culture of automobile industry to be overturned.

  • 2000: Year of Smart, Yaris, M-class and Zafira. Barton, Geoff // Automotive News Europe;01/29/2001, Vol. 6 Issue 3, p6 

    Provides information on car sales in western Europe in 2000. Popular niche products during the year; Automobile that lead the sport-utility sales; Evidence on the shift in popularity between full-size and compact minivans.

  • Toyota Supra gets $2,000 spiff. Heil, Jennifer // Automotive News;7/18/1994, Vol. 68 Issue 5561, p38 

    Reports on automobile makers' incentive programs for dealers. Toyota's addition of a rebate for the 1994 Supra automobile to its dealer cash incentive program; Mitsubishi's revision of its regional incentive program which expires on July 31, 1994.

  • Driving concept cars to showrooms in 24 months. Dvorak, Paul; Jones, Robert // Machine Design;11/19/98, Vol. 70 Issue 21, p71 

    Focuses on the program development of automotive industry in getting cars to showroom the shortest time possible. Simulation process; Data management; Partnership establishment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics