TITLE

The age of innocence and healthy living

AUTHOR(S)
Lewis, Elen
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses British entrepreneur Richard Reed's development of the brand of innocent, a juice company. Targeting of the brand at those who value the convenience of being able to drink their daily recommended fruit intake from one bottle; Way that the company markets itself in an innovative way to customers; Investment in advertising; Strategy used by Reed to raise investments for the venture.
ACCESSION #
7360306

 

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