TITLE

Scandals, vandals and corporates in shambles

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates how to rebuild brands and restore investor trust after a corporate disaster. Inflation of the reported profits of household names such as WorldCom and Xerox; Financial analysts' confidence that Xerox will be able to revive its brand over time; Need for changes to the way that companies report their financial results to the public; Timeline of financial scandals in 2001 and 2002.
ACCESSION #
7360303

 

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