Scandals, vandals and corporates in shambles

Mortimer, Ruth
July 2002
Brand Strategy;Jul2002, Issue 161, p10
Trade Publication
Investigates how to rebuild brands and restore investor trust after a corporate disaster. Inflation of the reported profits of household names such as WorldCom and Xerox; Financial analysts' confidence that Xerox will be able to revive its brand over time; Need for changes to the way that companies report their financial results to the public; Timeline of financial scandals in 2001 and 2002.


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