TITLE

Shaken by ad aftershock

AUTHOR(S)
Jones, Morag Cudderford
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of so-called shock advertising in Great Britain. Increase in complaints about advertisements to the Advertising Standards Authority (ASA); Suggestion of sexual violence in the poster for the Shark energy drink; Criticism of an anti-Euro advertisement; Debate about the validity of the advertising campaigns themselves.
ACCESSION #
7360301

 

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