Shaken by ad aftershock

Jones, Morag Cudderford
July 2002
Brand Strategy;Jul2002, Issue 161, p9
Trade Publication
Discusses the use of so-called shock advertising in Great Britain. Increase in complaints about advertisements to the Advertising Standards Authority (ASA); Suggestion of sexual violence in the poster for the Shark energy drink; Criticism of an anti-Euro advertisement; Debate about the validity of the advertising campaigns themselves.


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