TITLE

BRAND MOT

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advice from marketing and brand specialists on ways in which Great Britain's Channel 4 television channel can resolve its profitability problems. Inclusion of the need for the channel to think more about its content brands rather than its channel brands; Speculation about the success of digital television; Importance of balancing good programs from the U.S. with original British-based programming.
ACCESSION #
7360300

 

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