Mortimer, Ruth
July 2002
Brand Strategy;Jul2002, Issue 161, p8
Trade Publication
Presents advice from marketing and brand specialists on ways in which Great Britain's Channel 4 television channel can resolve its profitability problems. Inclusion of the need for the channel to think more about its content brands rather than its channel brands; Speculation about the success of digital television; Importance of balancing good programs from the U.S. with original British-based programming.


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