Festivals, films and friendly chips

July 2002
Brand Strategy;Jul2002, Issue 161, p7
Trade Publication
Reports that Doritos will be organizing and sponsoring a festival-film-festival in Great Britain in 2002. Collaboration with Dolby Laboratories; Goal of exploiting music and film, the two principal drivers in the lifestyles of Doritos' target audience; Outfitting of each outdoor cinema with its own canvas and bean bags; Perceived effectiveness of such a sampling campaign on brand recognition.


Related Articles

  • Cracker Jack strikes out.  // Promo;Apr2003, Vol. 16 Issue 5, p122 

    Focuses on the introduction of mini-baseball cards by Cracker Jack company in the U.S. Historical background on the Cracker Jack brand; Increase in the sales of the company due to the promotion; Consideration of the cards as the most successful in-pack promotions.

  • Cashing in on the chips: Frito-Lay weighs options. Bidlake, Suzanne // Advertising Age International;Mar2000, p15 

    Reports that PepsiCo subsidiary Frito-Lay Inc. is considering a brand strategy similar to that of Unilever PLC as part of its drive to boost profitability in Europe to North American levels. Brands that the company plans to build into regional or global products; Management changes in the...

  • Frito's Max puts Olean to the test.  // Snack Food;Jun96, Vol. 85 Issue 6, p10 

    Reports on Frito-Lay's market testing of fried snacks under the Max name in April 1996. Introduction of fat-free versions of Lay's chips; Warning label notifying consumers of possible side effects as product requirement from the Food and Drug Administration.

  • Frito-Lay does the cancan.  // Beverage Industry;Dec97, Vol. 88 Issue 12, p46 

    Focuses on PepsiCo Inc.'s test marketing of Frito-Lay's Fritos and Doritos snacks packaged in 12 ounce aluminum cans in select Pepsi vending machines. Places where the products were tested; Purpose of the testing.

  • Snacking in a Woman s World. Mayer, Marina // Snack Food & Wholesale Bakery;Apr2009, Vol. 98 Issue 4, p66 

    The article focuses on the new marketing campaign of Frito-Lay Inc. which is designed to cater the needs of women.

  • Consumers snack on low sodium.  // Drug Store News;1/10/2011, Vol. 33 Issue 1, p52 

    The article reports on a survey of American consumers conducted by Frito-Lay North America Inc. which indicated that reducing sodium is at the top of consumer request lists when it comes to what they want in snacks.

  • Interactive shop Box Top snacks on Doritos business. Rich, Laura // Adweek Western Edition;11/03/97, Vol. 47 Issue 44, p52 

    States that Frito-Lay company has awarded an advertising contract to the Box Top/iXL company in Los Angeles, California. What is the contract; Details on Frito-Lays's traditional advertising for major brands are managed by shops within the Omnicom Group agency; Indepth look at Box Top not being...

  • Frito-Lay dominates, while other pick up loose chips. Benezra, Karen; Brower, Alison // Brandweek;2/7/94, Vol. 35 Issue 6, p31 

    Features marketing strategies in the snacks market. Domination by Frito-Lay Inc.; Competition in the market; Problems in quality and distribution; Potato chips and tortilla chips; Pretzels; Caramel corn entries; Consumers' search for snack choices; Advertising; Discounting.

  • Frito claims success, but sales slow for Wow! chip. Pollack, Judann; Kramer, Louise // Advertising Age;7/20/1998, Vol. 69 Issue 29, p1 

    Reports that in July 1998 Frito-Lay is proclaiming its Wow! brand of potato chips a success. Slowing of Wow! sales in June 1998; Amount being spent on advertising; Effects of the marketing of Wow! chips on Frito-Lay's other products; Statistics.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics