TITLE

If I could get my hands on NASA. .

AUTHOR(S)
Tinlin, Liz
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses ways in which the author would reinvent the brand of the U.S. National Aeronautics and Space Administration (NASA). Global awareness, reach and heritage that NASA can offer; Transformation of NASA into the first global science/technology brand; Development of a NASA media brand; Creation of a NASA sub-brand for cutting-edge consumer technologies.
ACCESSION #
7360290

 

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