If I could get my hands on NASA. .

Tinlin, Liz
July 2002
Brand Strategy;Jul2002, Issue 161, p6
Trade Publication
Discusses ways in which the author would reinvent the brand of the U.S. National Aeronautics and Space Administration (NASA). Global awareness, reach and heritage that NASA can offer; Transformation of NASA into the first global science/technology brand; Development of a NASA media brand; Creation of a NASA sub-brand for cutting-edge consumer technologies.


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