Branding success lies in a dose of healthy hedonism

Adams, Jenny
July 2002
Brand Strategy;Jul2002, Issue 161, p6
Trade Publication
Discusses consumers' concern with balancing living life to excess or under a strict health regime. Consumers' demand for health benefits from their food; Lifestyles' combination of health and hedonism; Ways in which the balance of healthy hedonism is less visible in areas such as the financial market or technology-based goods.


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