TITLE

NEWS ROUND-UP

PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs concerning brands and marketing in Great Britain as of July 2002. Inclusion of Helena Christensen's participation in a poster campaign for Carlsberg-Tetley's Carlsberg Export premium lager brand; British Gas' launch of a corporate social responsibility campaign targeting carers in Great Britain; Agreement between Nestle and L'Oreal to develop a global market for cosmetic nutritional supplements.
ACCESSION #
7360286

 

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