July 2002
Brand Strategy;Jul2002, Issue 161, p4
Trade Publication
Presents news briefs concerning brands and marketing in Great Britain as of July 2002. Inclusion of Helena Christensen's participation in a poster campaign for Carlsberg-Tetley's Carlsberg Export premium lager brand; British Gas' launch of a corporate social responsibility campaign targeting carers in Great Britain; Agreement between Nestle and L'Oreal to develop a global market for cosmetic nutritional supplements.


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