TITLE

Getting rid of corporate smokescreens

AUTHOR(S)
Lewis, Elen
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for corporate social responsibility (CSR) to include every type of business if it is to succeed as a device to create a sustainable future for the business world. Controversy of British American Tobacco's (BAT) release of the industry's first social report; Importance of CSR to the brands of large organizations such as BAT and oil conglomerate Shell.
ACCESSION #
7360285

 

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