Getting rid of corporate smokescreens

Lewis, Elen
July 2002
Brand Strategy;Jul2002, Issue 161, p3
Trade Publication
Discusses the need for corporate social responsibility (CSR) to include every type of business if it is to succeed as a device to create a sustainable future for the business world. Controversy of British American Tobacco's (BAT) release of the industry's first social report; Importance of CSR to the brands of large organizations such as BAT and oil conglomerate Shell.


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