Master Stroke

Johnston, Cavelle
September 2002
License!;Sep2002, Vol. 5 Issue 8, p84
Trade Publication
Reports on the master toy licensing agreement between Warner Bros. and Mattel. Details of the agreement; Potential returns; Range of properties that are covered by the licensing deal.


Related Articles

  • Warners superheroes suit up for toy wars. Bloom, David // Variety;7/15/2002, Vol. 387 Issue 8, p7 

    Talks about the licensing deal between Mattel Inc. and Warner Brothers Inc. as of July 2002, for toy licenses on big Warner properties, including Batman and Superman. Estimated value of the deal; Date of release of Warner's 'Batman vs. Superman'; Properties included in the deal.

  • Mattel lands WB master toy licenses.  // Kids Today;Sep2002, p14 

    Reports on the multiyear toy licensing agreement between Warner Bros. Worldwide Consumer Products and Mattel for the Looney Tunes, Baby Looney Tunes, Batman, Superman and Justice League lines. Terms of agreement.

  • WBCP Names Mattel Master Toy Licensee for DC Comics.  // License! Global;Jul2007, Vol. 10 Issue 6, p18 

    The article reports that Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, has named Mattel Inc. master toy licensee for the complete DC Universe property portfolio. Under the agreement, Mattel is granted unprecedented access to the DC Comics characters including Superman, Batman...

  • Marketing the man of steel. Parks, Liz // Drug Store News;8/12/2002, Vol. 24 Issue 10, p31 

    Deals with the decision of Warner Bros. Worldwide Consumer Products to award Mattel the right to produce toys and games based on Looney Tunes, Batman and Superman. Cost of the licensing agreement; Reason for the selection of Mattel; Criteria followed by Mattel before agreeing to licensing deals.

  • Mattel and Cartoon Network set up licensing playdate. Nolan, Kelly // Retailing Today;6/26/2006, Vol. 45 Issue 12, p16 

    The article reports on the exclusive, long-term, multiproperty licensing agreement of Cartoon Network Enterprises, Cartoon Network's consumer product division with Mattel in the U.S. Original Cartoon Network properties for the six to 11 age group is included in the master toy license agreement....

  • Warner Bros. inks deals with new toy and games licensees.  // Discount Store News;3/6/95, Vol. 35 Issue 5, p51 

    Reports on Warner Brothers' license agreements with toy and games manufacturers. Ace Novelty; Huffy Bicycles; Rubies Costumes; Topps; Tyco Playtime; Licensed products.

  • TOY SELLERS SEND BAD SIGNAL. Desjardins, Doug // DSN Retailing Today;2/7/2005, Vol. 44 Issue 3, p17 

    Reports on the license agreements in the retail industry in the U.S. Agreement of Warner Bros. Inc. with Mattel Inc., Oregon Scientific Inc. and Craig Electronics; Launch of products based on the film "The Fantastic Four" of Marvel Enterprises by Toy Biz Inc.; Types of products to be distributed...

  • Hooray for Harry! As Classic Heroes Rule. Finnigan, David // Brandweek;6/17/2002, Vol. 43 Issue 24, pS72 

    Looks at the economic condition of the toy industry in the U.S. in 2001. Sales posted by Warner Bros. Consumer Products Ltd. with its toys tied to the film 'Harry Potter and the Sorcerer's Stone'; Trend in the industry; Expansion of Jakks Pacific with its toy offerings; Total sales growth...

  • Licensed toy brands tie up with movies, TV. Petrecca, Laura // Advertising Age;2/14/2000, Vol. 71 Issue 7, p17 

    This article reports on the market for branded toys in the U.S. as of February 2000. Trademark-branded products translate into big business in the toy industry, accounting for nearly half of all toy sales according to the International Licensing Industry Merchandisers' Association (LIMA). Sales...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics