TITLE

Protecting Consumers By Selling the Positive

AUTHOR(S)
Atchinson, Brian K.
PUB. DATE
September 2002
SOURCE
Advisor Today;Sep2002, Vol. 97 Issue 9, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Insurance Marketplace Standards Association is helping restore customer confidence in financial services in the United States. Need to promote good citizenship and ethical business practices; Equitable marketplace for the life insurance buying public; Consequences of damaged consumer trust.
ACCESSION #
7345594

 

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