NEWS IN BRIEF
- Managing the boundary spanner-customer turnover connection. Lovett, Steve; Harrison, David; Virick, Meghna // Human Resource Management Review;Winter97, Vol. 7 Issue 4, p405
Proposes a model for managing the increased risk of losing customers as the result of the loss of a boundary spanner. Increasing importance of service-providing spanners in modern organizations; Importance of minimizing the turnover of effective boundary spanners; Details of the model.
- Managing co-branding strategies: Global brands into local markets. Abratt, Russell; Motlana, Patience // Business Horizons;Sep/Oct2002, Vol. 45 Issue 5, p43
Suggests co-branding strategies for the transition of global brands into local markets. Implications of co-branding for consumer choice behavior; Case studies on companies in the U.S.; Advantages of co-branding.
- PRFSIDENTIAL ADDRESS: The Value of Theory in Consumer Research. Tybout, Alice M. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p1
The article presents a speech titled "The Value of Theory in Consumer Research," by Alice M. Tybout, a marketing professor at Northwestern University, delivered as the presidential address to the Association for Consumer Research (ACR). She assesses the role of theory in predicting consumer...
- Creating Connections Through Consumer Insights. O'Brien, Marge // Snack Food & Wholesale Bakery;Dec2011, Vol. 100 Issue 12, p42
The article discusses the importance of consumer insights for businesses to be able to reach the right target audience.
- Handled well, privacy issues can foster trust, opportunities. Zolkos, Rodd // Business Insurance;7/29/2002, Vol. 36 Issue 30, p3
Focuses on the use of privacy issues for corporate strategy in Chicago, Illinois. Management of customer information; Importance of customer trust for success in a service economy; Factors influencing consumer perception.
- Germany needs better rewards. Laudon, Sirka // Precision Marketing;8/30/2002, Vol. 14 Issue 48, p9
Assesses the impact of the removal of law prohibiting business enterprises from using rewards to influence customers purchasing behavior in Germany. Emergence of different customer cards; Association of rewards with consumer motivations; Issues concerning on the use of bonus cards.
- Familiarity scores high with today's stressed consumers. // Value Retail News;Jan/Feb2010, Vol. 28 Issue 1, p17
The article reports that familiarity with the brand affects consumer behavior positively based on the American Customer Satisfaction Index for 2009 (ACSI).
- Excellence - It's In The Cards. Diamond, Mike // Reeves Journal: Plumbing, Heating, Cooling;Oct2002, Vol. 82 Issue 10, p26
Discusses the importance of the information on client responses to products and services offered by the company, provided by comment cards in evaluating the performance of the firm. Impact of the technician's competence on the value seen in the company by the client; Factors contributing to a...
- BELK, GRANZIN, BRISTON, AND THE THREE BEARS. Holbrook, Morris B. // AMA Winter Educators' Conference Proceedings;1984, p177
Focuses on the nature of consumer behavior theory. Interrelation between manager and consumers; Definition of corporate strategy; Importance of business school.