TITLE

Excedrin Quick Tabs TV Spots Easy to Swallow

AUTHOR(S)
Bittar, Christine
PUB. DATE
September 2002
SOURCE
Brandweek;9/2/2002, Vol. 43 Issue 31, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign to be used by Bristol Myers-Squibb for the launch of its Excedrin Quick Tabs, an analgesic that melts in the mouth. Description of the television spots; Tagline for the spots; Budget for the campaign; Sales expected for the product.
ACCESSION #
7335981

 

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