TITLE

As Martha Stewart turns, Bernhardt execs adjust

AUTHOR(S)
McIntosh, Jay
PUB. DATE
September 2002
SOURCE
Furniture/Today;9/2/2002, Vol. 27 Issue 1, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of the Bernhardt's Martha Stewart Signature Collection of case goods and upholstery. Success of the collections' preview in the High Point; Low-key marketing approach of the company; Hiring of John PUllin to become vice president and general manager for the Martha Stewart Signature Collection.
ACCESSION #
7335145

 

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