TITLE

Bombay looks for answers in merchandising, marketing

AUTHOR(S)
Thomas, Larry
PUB. DATE
September 2002
SOURCE
Furniture/Today;9/2/2002, Vol. 27 Issue 1, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the failure of the retailer, Bombay Co.'s merchandising and marketing strategies. Ineffective newspaper advertisements and direct-mail cards; Struggle of the company to keep its same-store sales on the positive side; Financial performance of the company for the quarter ended August 3, 2002.
ACCESSION #
7334021

 

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