Bombay looks for answers in merchandising, marketing

Thomas, Larry
September 2002
Furniture/Today;9/2/2002, Vol. 27 Issue 1, p2
Trade Publication
Reports on the failure of the retailer, Bombay Co.'s merchandising and marketing strategies. Ineffective newspaper advertisements and direct-mail cards; Struggle of the company to keep its same-store sales on the positive side; Financial performance of the company for the quarter ended August 3, 2002.


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