TITLE

At the end of the day it's cloth cap and chardonnay

AUTHOR(S)
Murray, Iain
PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on a survey revealing that 68 percent of British people claim to belong to the working class as well as its implications on the marketing industry. Blurring of class distinctions; Pride of the working class from being classified as such; Need for a marketing strategy geared the desired lifestyle of the working class.
ACCESSION #
7333142

 

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