TITLE

ON THE LAUNCH-PAD

AUTHOR(S)
Donald, Helen
PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes various trends in launching new products. Choice of venue in which a product is launched; Use of web conferencing in presenting complex technical products; Use of text messaging.
ACCESSION #
7333122

 

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