TITLE

Do you want spam with that?

AUTHOR(S)
Lavaste, Francoise
PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the benefits and limitations of using text messaging in marketing. Accuracy of targeting; Lowering of consumer tolerance levels to being approached by untargeted text messages; Need for marketers to more considerate in choosing their target clientele.
ACCESSION #
7333108

 

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