TITLE

Combating apathy using the Net and SMS

PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the online financial services company Which?'s use of text messaging in expanding its customer base. Advertising campaign launched; Target clientele of the campaign.
ACCESSION #
7333106

 

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