Self-diagnosis is no cure-all

Singh, Sonoo; Khan, Yasmeen
August 2002
Marketing Week;8/29/2002, Vol. 25 Issue 35, p26
Trade Publication
Relates the results of a survey on self-medication in Great Britain. Reasons for the growth of self-medication habits including social trends and greater availability of over-the-counter medicines; General change in the attitudes of people in developed countries towards their own healthcare; Changing role of the retail sector and its impact on consumers' self-medication habits.


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