TITLE

Has the energy drinks market lost its fizz?

AUTHOR(S)
Johnson, Branwell
PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the decline in the growth of the energy drinks market in Great Britain. Battleground for the functional energy drinks market shifting to positioning, packaging and flavoring as the brands try to steal share through innovation.
ACCESSION #
7333082

 

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